Ligature Logos
1) A ligature logo is abbreviated saying that consists of two or more letters.
2) strong, empowering, inspirational, creative, infectious
3) the first one is the strongest because it shows all parts to the logo and has a different but unique design at the bottom portion of it.
4) if i had no requirements to creating this logo I would change up the fonts and add more color to them. I would also make the E and the M bigger so it could stand out.
5) I created the first logo by making it all the same size, shape-building it, getting rid of big strips to small strips of the bottom portion and adding color to only the top part.
I created the second logo by making it all the same size, shape-building it and added color to the top portion of it.